Identifying and Measuring Social Norms 

Both development agencies and social science are lacking well theorized and practical methodologies for identifying social norms and measuring norms change. The CGJ’s first activity was a project with UNICEF on What are Social Norms?  How are They Measured? Over three years, progressing drafts were presented formally at two workshops of outside scholars and practitioners held at UCSD, a two-day session for the faculty of the London School of Hygiene and Tropical Medicine (LSHTM), to UNICEF staff and line personnel in formal interviews, in two 80-hour training sessions with about 50 UNICEF field personnel, and in multiple presentations and consultations with academics and practitioners on five continents.  The resulting policy report is frequently cited in global development circles; its posting at has drawn 13,800 views and 600 downloads.

UCSD Chancellor Pradeep Khosla with Mackie and Francesca Moneti UNICEF Senior Child Protection Specialist, during a UNICEF-funded conference at UCSD on social norms measurement held November 8-10 2012.

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